Polk Small Farms: New Program Development publications, November 2013

This month in program development: strategies for encouraging changes in behavior, planning programs with repackaging and individual contacts, and more from The Savvy Survey Series.

	Program Development
		Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM) There is increasing evidence that, with the right approach, people can be encouraged to change. From recycling, composting, and picking up pet waste to saving water, the public is adopting new behaviors and giving up old ones. The tools to do this can be found in Community Based Social Marketing (CBSM). This 6-page fact sheet was written by Paul Monaghan and Martha Monroe, and published by the UF Department of Agricultural Education and Communication, September 2013. http://edis.ifas.ufl.edu/wc149
		Incorporating Individual Teachings (aka Individual Contact Teaching Methods) into a Sustainable Landscaping Extension Plan of Work and Report of Accomplishment Many horticultural Extension professionals conduct numerous consulting phone calls, send e-mails, visit offices, conduct research, and visit landscapes to solve horticultural problems and concerns. Although many Extension faculty members are initially unaware that they are educating clients when providing these services, these activities shouldbe considered major educational methods. The activities should also be planned by Extension faculty and reported in an Extension plan of work and in their annual report of accomplishments. When planned thoughtfully, communicated clearly, and evaluated appropriately, these methods of individual contact teaching can become a substantial part of an Extension program. This 4-page fact sheet was written by Laura Sanagorski, and published by the UF Department of Agricultural Education and Communication, November 2013. http://edis.ifas.ufl.edu/wc157
		Repackaging as a Strategy to Increase Efficiency in Extension Programs Repackaging is a way to reuse the research and writing one has done on a particular topic by formatting it in multiple formats for several audiences. It can be used as a strategy to reach a greater variety of audiences with fewer resources. This 3-page fact sheet was written by Laura A. Sanagorski, and published by the UF Department of Agricultural Education and Communication, October 2013. http://edis.ifas.ufl.edu/wc155
		The Savvy Survey #2: Using Surveys in Everyday Extension Programming This second publication in the Savvy Survey Series provides Extension faculty with additional information about using surveys in their everyday Extension programming. The publication suggests how surveys can be used in needs and assets assessments to inform program development, as formative and summative evaluations to support program improvement, and as customer service tools to capture satisfaction within programming efforts. This publication also introduces the concept of using logic models to guide questionnaire development, while also discussing general data types (demographics, factual information, attitudes and opinions, behaviors and events). This 5-page fact sheet was written by Glenn D. Israel and Jessica L. Gouldthorpe, and published by the UF Department of Agricultural Education and Communication, October 2013. http://edis.ifas.ufl.edu/pd062
		Using Audience Commitment to Increase Behavior Changes in Sustainable Landscaping Participants in an Extension rain barrel workshop who said they would inspect their irrigation systems might begin to see themselves as people who use water wisely. Their perception of themselves as conservationists is strengthened with each new action. That makes them more likely to agree to an action that leads to an even bigger water savings. Research has shown that commitments can increase the percentage of people who will adopt a new behavior and give up an old one. This 4-page fact sheet was written by Laura A. Sanagorski and Paul Monaghan, and published by the UF Department of Agricultural Education and Communication, September 2013. http://edis.ifas.ufl.edu/wc154