You are invited to attend: Transparency in agriculture Wednesday, June 18 2-3 p.m. Eastern Speakers: Joy Rumble Assistant professor Agricultural Education and Communication University of Florida With the increased consumer interest in learning where their food comes from, transparency has become a buzzword in agriculture. Some industry segments welcome this public interest and others clearly do not. What does transparency mean? Is it hosting weekly farm tours? Is it farmers participating in Twitter chats with consumers? Is it putting video of practices on YouTube? Join us to learn more about how the agricultural industry can improve communications to be more transparent and how this can impact consumers’ attitudes and trust towards agriculture. Joy Rumble’s research focuses on effective communication and consumer perceptions of agriculture. If you would like to join us for the webinar, you must register in advance. This webinar has been registered for UF Extension IST credit. Extension faculty should register here: http://pdec.ifas.ufl.edu/ist/list.pl All others, please click the button below to register. Your registration confirmation, delivered by email, will include important information about how to access the webinar. Please save it for future reference. Questions? Contact Nicole Dodds at ndodds@ufl.edu or (352) 273-3139. |
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